Marketing and Branding Services for Associations
World class marketing at affordable costs
Experienced marketing and communications professionals
Full in-house design, copy writing and production capabilities
Results-oriented message communication
EAI will work closely with you to build a results-oriented marketing plan to strengthen your organization both internally for volunteers and donors and externally for public advocacy.
As nonprofit organizations typically require a much softer sales touch than their business world counterparts, finding that right approach is an art. Based on years of experience, EAI will recommend the right approach for your organization.
Factors EAI will evaluate when developing your organization’s reputation management and marketing strategy include:
- Image of the organization – What do people visualize when they think about your organization? What do you want people to see?
- Appeal of the mission – What are your organization’s core messages? Who are its primary and secondary audiences?
Programs include website, online and social media initiatives, e-mail and direct mail campaigns, direct response advertising, keyword search advertising and collateral materials for market-driven initiatives.
Association Communications Services and Public Relations
Results-oriented communications strategies
Top management with marketing, public and media relations backgrounds
Award-winning communications and public relations programs
Prominent health care media relationships
Your organization’s reputation and growth depend on the degree to which your members and other targeted audiences know about your association, its programs and accomplishments.
EAI has extensive experience in communications, marketing, public relations and media relations. As a result, we can greatly increase awareness of your association and its key initiatives.
EAI clients have won numerous national and regional awards for their public relations and marketing communications programs from groups such as the Public Relations Society of America (PRSA), the American Society of Association Executives (ASAE), the National Marrow Donor Program and the Publicity Club of Chicago.
Member communication tactics include web-based learning, mobile applications, social media, webinars, blogs, newsletters, e-newsletters, scientific journals, membership directories, planned giving programs and patient education brochures.
External communication tactics include press briefings, social media, websites, webinars, blogs, member locators, videos, public education brochures, interactive questionnaires and other online tools, exhibitors prospectus, grant sponsorship; media kits, national and local public awareness programs, partnerships with related firms and organizations, proactive media relations, media tours, media training and much more.